9. Emporio Armani – 20.2 Million

For Its Latest Workshop Collaboration, the Italian Fashion House Partnered with Swedish Brand Our Legacy to Launch a Unisex Ready-to-Wear Collection That Has Taken over Its Social Media Platforms.

8. Fendi – 21.2 Million

Showcasing Its Latest Collections, Collaborations, Behind-the-Scenes Footage and More, the Italian Luxury Brand Comes in Strong at the Eighth Spot.

10 Most Popular Luxury Brands in the World, Ranked – but Which Is No 1?

Versace’s Instagram Page Underwent a Transformation When Tapestry Inc. Acquired Capri Holdings. Offering a Magazine-Style Format and a More Inclusive Experience for Its Global Audience, the House Comes in with Close to 30 Million Followers.

7. Versace – 29.9 Million

Versace’s Instagram Page Underwent a Transformation When Tapestry Inc. Acquired Capri Holdings. Offering a Magazine-Style Format and a More Inclusive Experience for Its Global Audience, the House Comes in with Close to 30 Million Followers.

6. Dolce & Gabbana – 30.7 Million

Consistent Posting and an Array of Different Kinds of Content, from Red Carpet Looks Worn by Celebrities to Residential Project Updates, Have Made Dolce & Gabbana the Sixth Most Followed Luxury Fashion Brand on Instagram.

5. Prada – 33.1 Million

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Dior Places High on the List with 45.4 Million Followers on the Platform. the French Luxury Maison’s Feed Often Features an Aesthetic and Carefully Curated Series of Campaign Images and Videos as Well as Magazine Covers.

4. Dior – 45.4 Million

Dior Places High on the List with 45.4 Million Followers on the Platform. the French Luxury Maison’s Feed Often Features an Aesthetic and Carefully Curated Series of Campaign Images and Videos as Well as Magazine Covers.

3. Gucci – 52.6 Million

Style Holiday Gift Guide: 6 Must-Have Luxury Pieces for Stylish Women

2. Louis Vuitton – 54.7 Million

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As of November, Chanel Has the Most Followed Account of Them All, Boasting a Staggering 59.2 Million Followers. with Close to 6,000 Posts, the Feed Exudes Timeless Elegance and Offers a Peek into the Brand’s Dna.

1. Chanel – 59.2 Million

As of November, Chanel Has the Most Followed Account of Them All, Boasting a Staggering 59.2 Million Followers. with Close to 6,000 Posts, the Feed Exudes Timeless Elegance and Offers a Peek into the Brand’s Dna.

10 of the Most Followed Luxury Fashion Brands on Instagram: Dior, Chanel, Louis Vuitton and Gucci Rank, with Millions of Followers and Expertly Curated Feeds, but Which British Houses Made the List?

By James H. Sterling

• Oct 8, 2026 • 3 min read

10 of the Most Followed Luxury Fashion Brands on Instagram: Dior, Chanel, Louis Vuitton and Gucci Rank, with Millions of Followers and Expertly Curated Feeds, but Which British Houses Made the List?

Direct Answer • Key Takeaway

Under the Helm of Former Bottega Veneta Designer Daniel Lee, the British Fashion Brand Scrubbed Its Socials Earlier This Year as It Enters a New Era with the Return of Its Historical Equestrian “Prorsum” Logo.

James H. Sterling

Environmental Science & Climate Journalist

James Sterling reports on renewable energy developments, climate policy, ecological conservation, and green tech innovations around the globe.

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