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Right After Being Tapped by Bulgari, Liu Attended the 75Th Anniversary of Bulgari Serpenti in Shanghai Last Month, Shining in the Serpenti High Jewellery Collection with a Pavé Diamond Necklace in the Serpentine Form with Impressive Emerald Eyes. the Sinuous Shape and Tactile Textures Have Made the Serpenti Iconic.

After Mulan Was Released, Liu Also Shared Her Joy at Becoming the Ambassador of Louis Vuitton in Early 2021. “Happy to Start the Journey with @Louisvuitton, ” She Replied to the Brand’s Announcement on Weibo.

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Liu Was Chosen to Be a Face of Dior in 2015 as the First Chinese Ambassador of the Dior Prestige Skincare Line, According to Be Asia.

She Then Starred in the Autumn/Winter 2019-2020 Campaign with the Main Theme of “Freestyle”, Reflecting the Freedom of Dressing in Your Own Signature Style. “A Vital, Liberating Energy Runs Through the Collection, Imagined as a Repertoire of Possibilities That Every Woman Can Interpret as She Likes and Feels, ” the Brand Said.

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Liu and Her Mum Are Actually Fans of the Luxury Parisian Jeweller, She Revealed in a Behind the Scenes Video About the Upcoming New High Jewellery Collection at the Time. “What I Like the Most About the Brand Is Its History and Spirit, ” She Said “I Think the Most Beautiful Woman Doesn’t Know How Beautiful and Graceful She Is. It’s All About the Inner Part. I Think a Woman with Emotions, Fearlessness and Stillness Is the Most Beautiful, Graceful and Characterful. ”

In 2016, Liu Was Also Tapped as the Ambassador of Tissot Alongside Fellow Chinese Actor Huang Xiaoming.

6 of Liu Yifei’s Most Prestigious Luxury Brand Endorsement: the Chinese Superstar Has Been the Face of Louis Vuitton, Bulgari, Tissot, Emporio Armani, Chaumet and Dior Prestige, to Name a Few

By Sarah Jenkins

• Oct 8, 2026 • 4 min read

Direct Answer • Key Takeaway

Thanks to Her Angelic Looks and Huge Success in Her Career, She Is Also a Gem in the Commercial World. over the Year's, She Has Been the Face of Numerous Luxury Brands, from Fashion and Beauty to Jewellery and Watches.

Sarah Jenkins

Senior Technology Editor & AI Specialist

Sarah Jenkins is a veteran tech journalist with over 12 years of experience covering artificial intelligence, mobile innovations, and digital ethics. Her insights have appeared in leading technology publications worldwide.

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