Inside the Luxury Lives of the Spencer Sisters – Amelia, Eliza and Kitty

Kylie Jenner’s Kylie Cosmetics Was Founded in 2014 by the Reality Tv Star, Immediately Catapulting Both Her Fortune and Businesswoman Status. the Brand Is Most Famous for Its Lip Products, Which Promise Fuller and Plumper Lips.

2. Kylie Jenner: Kylie Cosmetics

Kylie Jenner’s Kylie Cosmetics Was Founded in 2014 by the Reality Tv Star, Immediately Catapulting Both Her Fortune and Businesswoman Status. the Brand Is Most Famous for Its Lip Products, Which Promise Fuller and Plumper Lips.

3. Selena Gomez: Rare Beauty

According to Cosmetify, Rare Beauty Was the Most-Googled Celebrity Beauty Brand Between February 2022 and January 2023, Illustrating Increased Global Interest. Gomez Launched the Brand During the Global Pandemic in 2020 And, Just a Year Later, She Had Already Raked in Us$60 Million in Revenue, Reports Nylon. the Range Sells Well at Sephora, with None of Its Products Being Priced over Us$50.

Feud or No Feud? Selena Gomez and Kylie Jenner’s Top Twinning Fashion Moments

Forbes Reported Earlier This Year That Grande Was Set to Acquire the Physical Assets of R. E. M. from Forma Brands (The Parent Company of Morphe Cosmetics) After the Company Filed for Bankruptcy in January. This Development Effectively Ended Its License Agreement with the Singer. but Even Though Details Around the Future of R. E. M Remain Unclear, It Is Still One of the Most Powerful Celebrity Beauty Brands in Terms of Popularity.

4. Ariana Grande: R. E. M.

Forbes Reported Earlier This Year That Grande Was Set to Acquire the Physical Assets of R. E. M. from Forma Brands (The Parent Company of Morphe Cosmetics) After the Company Filed for Bankruptcy in January. This Development Effectively Ended Its License Agreement with the Singer. but Even Though Details Around the Future of R. E. M Remain Unclear, It Is Still One of the Most Powerful Celebrity Beauty Brands in Terms of Popularity.

5. Jeffree Star: Jeffree Star Cosmetics

The Make-up Artist and Youtube Sensation Launched His Cosmetics Line in 2014. Cosmetify Puts His Eponymous Brand Among the Top Five Most Powerful Celebrity Beauty Brands in the World Based on Profit, Instagram Influence and Google Search Rankings.

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Stranger Things Actress Millie Bobby Brown Launched Her Beauty Brand in 2019 and Used It as a Learning Opportunity to Discover New Things About Beauty and Skincare.

6. Millie Bobby Brown: Florence by Mills

Stranger Things Actress Millie Bobby Brown Launched Her Beauty Brand in 2019 and Used It as a Learning Opportunity to Discover New Things About Beauty and Skincare.

7. Gwyneth Paltrow: Goop

What Started out as a Homespun Newsletter in 2008 Has Grown into a Multimillion-Dollar Beauty, Fashion, Wellness and Lifestyle Brand. Goop’s Beauty Products Centre Around a Clean, Glow-Granting Foundation.

Deconstructing Gwyneth Paltrow’s ‘Stealth Wealth’ Victory Courtroom Fashion

Speaking About Goop’s Success, Paltrow Told the Ceo Magazine That When Goop First Launched, People Said It Would Be a One-Hit Wonder. Now, Year's Later, It’s a “Billions of Dollars Market”.

7 Most Successful Celebrity Beauty Brands in the World, from Selena Gomez’ Rare Beauty and Rihanna’s Multimillion-Dollar Fenty Beauty, to Kylie Jenner’s Kylie Cosmetics and Gwyneth Paltrow’s Goop

By Maya Lin-Takahashi

• Oct 8, 2026 • 4 min read

7 Most Successful Celebrity Beauty Brands in the World, from Selena Gomez’ Rare Beauty and Rihanna’s Multimillion-Dollar Fenty Beauty, to Kylie Jenner’s Kylie Cosmetics and Gwyneth Paltrow’s Goop

Direct Answer • Key Takeaway

Rihanna Launched Fenty Beauty in 2017 and Owns a 50 per Cent Stake in the Company. the Beauty Empire Comes out on Top After Expanding into Eight African Countries in 2022. Fenty’s Reach Is Amplified as It Centres Around Its Core Mission of “Inclusion for All Women and Skin-Types”.

Maya Lin-Takahashi

Consumer Tech & Gadget Reviewer

Maya is a hardware enthusiast who tests and reviews smart home devices, smartphones, wearables, and audio gear. She focuses on practical consumer value and build quality.

Tags: 7 most successful celebrity beauty brands world selena gomez rare beauty and rihannas multimillion