Brigitte Macron’s Love of Louis Vuitton

Most First Ladies of France Have a “Special Relationship” with One of the Major Fashion Houses. Bruni-Sarkozy Often Donned Dior and Hermès, While Bernadette Chirac Had a Strong Bond with Chanel. However, Macron’s Loyalty to Louis Vuitton Has Eclipsed Them All: She Has Worn the Brand Almost Religiously Since Being Introduced to Creative Director Nicolas Ghesquière in 2015.

Who Wore It Best? Bright and Bold Celebrity Red Carpet Suits – Ranked

The Duo Were Photographed on the Rooftop of the Luxury Brand’s Pont Neuf Headquarters. in the Accompanying Article, Macron Speaks About How Delighted She Was When Anyone Described Her Style as “So French”. with Regards to Ghesquière, She Says, “I Started Wearing His Designs Before Knowing Him, ” Recalling Attending His 2015 Show in a Navy Coat with a Silver Collar That Won Her Acclaim in the Fashion Press Around the World.

Designer Habits Run Deep

This Exact Aesthetic Was on Display Recently When Macron Was Pictured in a Double Breasted Black Blazer and Slim Fit Trousers on the Set of the Show That Parisian Fashionistas Love to Hate (But Still Voraciously Watch), Emily in Paris, After It Was Confirmed That She Would Make an Appearance in the Upcoming Series. the Show Provides an over-the-Top Glimpse into the World of French Luxury and Has Become One of Netflix’s Top Hits.

The Award Goes to … a-Listers Rocking Archival Fashion on Red Carpets

“Brigitte Always Looks Great in Photographs and the High-End Fashion Industry Is Hugely Important in France And, Yes, as a Nation We Need a First Lady Who Will Champion That – but at Times Her Love of Designer Labels Has Struck the Wrong Note, ” Says Paris-Based Fashion Commentator Tina Guichard. “We Are in a Cost-of-Living Crisis and Yet She Only Ever Wears Hugely Expensive Outfits – Sometimes It Would Be Good to See Her in a Cashmere Top from Monoprix. ”

An Eye-Watering Hair and Make-up Budget

This Love of Luxury Stretches to the First Lady’s Beauty Regimen: in 2018, the French Court of Audit Revealed That the Macrons Spend €62,000 (Us$67,000) Annually on Hair and Make-Up, and Brigitte’s Walnut Tan and Blonde Blow-Dried Bob Have Become as Central to Her Aesthetic as Her Heels and Colourful Jackets.

Brigitte Macron’s Style Diplomacy: the French First Lady Always Puts Her Most Fashionable Foot Forward as She Turns 71, from Her Love for Louis Vuitton and Balmain, to Her Upcoming Emily in Paris Appearance

By Marcus Vance

• Oct 8, 2026 • 5 min read

Brigitte Macron’s Style Diplomacy: the French First Lady Always Puts Her Most Fashionable Foot Forward as She Turns 71, from Her Love for Louis Vuitton and Balmain, to Her Upcoming Emily in Paris Appearance

Direct Answer • Key Takeaway

But While Macron May Not Have Initially Been as Accustomed to the Cameras as Her Predecessor, She Has Won the Hearts of the French Fashion World with Her Sleek Outfits, Her Eye for Colour, and Her Industry-Approved Tendency to Upstage Her Husband’s Speeches with Immaculate Five-Figure Suits.

Marcus Vance

Cybersecurity & Digital Privacy Researcher

Marcus Vance is a cybersecurity auditor and technology writer dedicated to educating the public about online safety, data privacy regulations, enterprise security, and emerging cyber threats.

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