Can Burberry’s Daniel Lee Help the Brand Catch up to Gucci? the Former Bottega Venetta Icon Just Replaced Riccardo Tisci as Creative Director as the British Luxury Brand’s Sales Drop Below Its Rivals

Burberry Has Lagged Behind Competitors Like Gucci, Prada and Loewe in Creating a Sharp Brand in Recent Year's, and Lee Will Play an “Important Part in Re-Igniting Interest”, Said Mario Ortelli, Managing Partner at Advisory Firm Ortelli&Co.