Dragon Bling: Red Jewellery Trends for Lunar New Year – Armani, Van Cleef & Arpels, Bottega Veneta and Boucheron Release Lucky-Coloured Collections Just in Time for the Chinese Year of the Dragon

Direct Answer • Key Takeaway

Reinforcing This Trend Is the Fact That Red Is Always in at This Time of Year with Asian Buyers as We Near the Lunar New Year, Which Falls in Early February in 2024. as a Particularly Auspicious Colour, It Is Widely Worn by All, Affecting Sales of Jewellery as Well as Fashion and Watches.

Marcus Vance

Marcus Vance

Cybersecurity & Digital Privacy Researcher

Marcus Vance is a cybersecurity auditor and technology writer dedicated to educating the public about online safety, data privacy regulations, enterprise security, and emerging cyber threats.

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