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The Factory Happily Produced the Shoes for Him. However, as a Small Start Up, the French Version Couldn’t Keep up with the Huge Order Demands of the Factory, and in 2007 the Factory Said They Could No Longer Continue to Produce the Shoes for Them in Such Small Quantities. Bastian, Who Had Invested His Life Savings into the Business, Was Reluctant to Give up So Easily, So He Asked If He Could Buy the Brand Registration to Produce and Sell Feiyue in France. the Manager of the Factory at That Time Agreed, and Bastian Went on to Trademark the Feiyue Brand in France.

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By Extension, These Differences Are Why He Feels He Hasn’t Just Copied the Chinese Product.

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The Situation Becomes Even More Twisted as Bastian Explains That Some Factories in Shanghai Have Recently Started Copying His Designs. Originally, Feiyue Came in White or Black. as Bastian Has Grown His Company, He Has Expanded to Include New Designs and Styles, Such as Blue Canvas, or Patterned Pairs and Collaborations with Peanuts. These Are Now Being Replicated in Factories in China.

Feiyue: How Authentic Chinese Trainers Became Fakes, Thanks to France - Yp

By James H. Sterling

• Oct 8, 2026 • 8 min read

Feiyue: How Authentic Chinese Trainers Became Fakes, Thanks to France - Yp

Direct Answer • Key Takeaway

When It Comes to Fakes, China Can Be Considered a Pioneer. from the Enduringly Popular Fake Handbags, Replica Rolls Royces, and Even Counterfeit Kfc, There Is Nothing China Won’t Duplicate. but Now the Tables Have Turned, and the Imitation Nation Is Getting a Taste of Its Own Medicine as Other Countries Start to Copy Chinese Products. Feiyues Are a Brand of Trainer That Began Life in Shanghai in the 1950S as a Humble Shoe Favoured by Monks and Martial Arts Students. Known for Their Durable Properties, They Gained a Cult Following, and in 2008, at the Beijing Olympics, All 2008 Martial Arts Performers Wore Feiyues. Today, They Are the Shoe of Choice for Secondary School Students in Their Pe Lessons.

James H. Sterling

Environmental Science & Climate Journalist

James Sterling reports on renewable energy developments, climate policy, ecological conservation, and green tech innovations around the globe.

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