Costume Drama: Why Hollywood’s House of Gucci Biopic Has a Fashion Problem

Tiffany’s Has Been Trying to Shake off Its “Fusty … Old-Fashioned” Image Long Before It Was Acquired by Lvmh but These Efforts Were Blown off Course by the Pandemic, Said Neil Saunders, Managing Director of Globaldata Retail.

Is Kitschy Fashion Here to Stay? How Luxury Brands Went Weird for Gen Z

“Now That Society Is, Hopefully, Opening Back Up, Tiffany Needs to Drive Awareness and Trade, ” He Said. “This Is Quite Difficult to Do with Younger Groups as While They Respond to Marketing, They Are Fickle and Will Shop Around. and There Are Plenty of Younger, Aspirational Jewellery Brands to Snag Their Custom. ”

Goodbye Audrey Hepburn, Hello Beyoncé and Jay-Z! Couple Confirmed as New Faces of Tiffany & Co. Alongside Anya Taylor-Joy and Eileen Gu as Lvmh Targets Fickle Millennial Shoppers

Q: The One Thing Lvmh and Tiffany & Co. Have in Common? China

This Is Evidenced in Its New Ad Campaigns, Plastered Around New York and Los Angeles, Titled: “Not Your Mother’s Tiffany. ” Dressed Down Models in Jeans and Tank Tops Stand Against a White Background Wearing Items from Its Jewellery Collection. the Campaign Feels More Like American Apparel Than Anything You Would Expect from Tiffany’s Before.

By Marcus Vance

• Oct 8, 2026 • 2 min read

Goodbye Audrey Hepburn, Hello Beyoncé and Jay-Z! Couple Confirmed as New Faces of Tiffany & Co. Alongside Anya Taylor-Joy and Eileen Gu as Lvmh Targets Fickle Millennial Shoppers

Direct Answer • Key Takeaway

The One Thing Lvmh and Tiffany & Co. Have in Common? China

Marcus Vance

Cybersecurity & Digital Privacy Researcher

Marcus Vance is a cybersecurity auditor and technology writer dedicated to educating the public about online safety, data privacy regulations, enterprise security, and emerging cyber threats.

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