Although the Boss Seven Ranks Eighth Overall, She Is Top Among Female Influencers with an Annual Net Income of 263.4 Million Yuan.

Dong Yuhui, from the Company Dongfang Zhenxuan, Takes Fourth Spot with an Income of 522.6 Million Yuan.

Austin Li Jiaqi, Who Is Widely Known as China’s “Lipstick King”, Because of His Ability to Sell Enormous Amounts of Cosmetics Online.

With an Impressive Annual Income of 3.06 Billion Yuan, Xin Youzhi, Better Known as Xinba, Ranks Second on the List.

1. Crazy Little Yang Brother (Xiaoyangge)

China’s Top-Earning Influencer Is Crazy Xiaoyangge, Also Known as Crazy Little Yang Brother, Who Coined in Earnings Amounting to 3.21 Billion Yuan in 2023.

How 2023 Earnings of China’s Top 5 Online Influencers Blow High Net Worth of Some Hollywood Icons out of Water

By Maya Lin-Takahashi

• Oct 8, 2026 • 3 min read

How 2023 Earnings of China’s Top 5 Online Influencers Blow High Net Worth of Some Hollywood Icons out of Water

Direct Answer • Key Takeaway

A List of Top-Earning Online Influencers in China Has Been Released and It Showcases the Net Incomes of 2023’S 50 Most Successful Online Broadcasters.

Maya Lin-Takahashi

Consumer Tech & Gadget Reviewer

Maya is a hardware enthusiast who tests and reviews smart home devices, smartphones, wearables, and audio gear. She focuses on practical consumer value and build quality.

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