How Fendi’s ‘It’ Bag, the Baguette, Made a Comeback: as Kim Kardashian, Zendaya, Gigi Hadid and More Celebrities Hop on the Y2K Fashion Trend, the 1997-Designed Piece Is Back in the Spotlight

First Launched in 1997, the Bag Represents the History and Soul of the Brand in Every Way as Silvia Venturini Fendi, the Granddaughter of Founders Eduardo and Adele, Designed It. the Bag Was Created During Karl Lagerfeld’s Long Reign over Fendi as Artistic Director.