How ‘Lab-Grown’ Meat Is Made and Will People Accept It?

Josh Tetrick:

First and foremost, we just got to accept people love meat. And it's difficult, really difficult, to get people to stop eating meat and choose beans or some other plant-based source, which would be better for them.

So how do you get at that? And I think the answer is,you make real meat in exactly the same taste and texture that people are used to, but you make it in a way that doesn't require billions of animals. You just can't feed the world without the billions of animals, because each animal has to be slaughtered.