How the Snake Became a High Jewellery Staple at Luxury Brands from Cartier and Tiffany & Co. to Bulgari – and It Didn’t All Start with Elizabeth Taylor Sporting a Serpenti Watch to Promote Cleopatra

Direct Answer • Key Takeaway

It Was the Jewellery of Cleopatra, in Rome More Than 2,000 Year's Ago, That Inspired Bulgari to Create Its First Serpenti Watch in 1948. and the Sinuous Serpent Has Proved to Be Uniquely Suited to Jewellery Ever Since. as Bulgari Group’s Ceo Jean-Christophe Babin Says, the Serpent Has Showcased the Creativity and Ingenious Craftsmanship of the Italian Brand, Proving “It Was and Is the Ultimate Bulgari Icon of Endless Metamorphosis”.

Robert Thorne

Robert Thorne

Automotive & Future Transportation Editor

Robert Thorne covers electric vehicle innovations, autonomous driving systems, global mobility trends, and automotive engineering developments.

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