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There’s a Saying in the Wine World: the Smart Collector Buys Wines They Love, Because Then Even If the Investment Goes Foul, You Can Still Drink the Bottles and Enjoy Them. but If You Can Find That Ideal Overlap Between Wines You Love, and That Others Love Too, Then Your Wine Collection Will Make as Lasting an Impression on Your Wallet as on Your Palate.

1. Understand What “Collectible” Means

There’s a Saying in the Wine World: the Smart Collector Buys Wines They Love, Because Then Even If the Investment Goes Foul, You Can Still Drink the Bottles and Enjoy Them. but If You Can Find That Ideal Overlap Between Wines You Love, and That Others Love Too, Then Your Wine Collection Will Make as Lasting an Impression on Your Wallet as on Your Palate.

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This Means Making Sure the Wines You Collect Show the Hallmarks of a Quality Bottle. “Fine Wines in General Will Possess Quality Parameters That Include Balance, Typicity, Intensity and Length, ” Says Jeannie Cho Lee, Who Was Asia’s First Master of Wine and Regularly Critiques Fine Wines on Her Website Asianpalate. Com. and Buy Wines That Can Be Sold Later in the Secondary Market.

2. Look to Traditionally Successful Geographical Regions

Finding Wines That Are Likely to Appreciate in Quality and Value over Time, and Have a Large Secondary Market, Is Not a Random Process. You Just Need to Look to History. “Wines with Heritage, Brand Strength and Reputation for Age-Worthiness Mostly Come from the Traditional Wine Regions of Western Europe, ” Says Lee, Who Recently Finished a Phd Dissertation on Collectible Wines.

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“Vintage Port Is Another Collectible Wine That Has Stood the Test of Time, ” Says Czerwinski. “But Anywhere There Are Wines Being Produced That Have the Ability to Improve over Time Is Potentially Fertile Ground – in Particular, I Think Certain Wines from California and South Australia Fit into This Space, Although There Are Certainly Other Places in the World That Do as Well. ”

3. Buy What the Experts Buy

Getting Right Down to It, If Our Experts Had to List Certain Specific Wines That Are Among the Most Collectible Right Now, What Would They List? Here’s What They Said:

4. Don’t Forget to Enjoy (Drink) It!

We’ll Leave You with the Words of Two of Our Wine Critics, Who Sum up the Most Important Parts of Buying Wine, We Think.

How to Start a Wine Collection, According to the Experts: Invest in Bordeaux, Burgundy, Champagne and Other Famous Names; Understand the Meaning of ‘Collectible’ – and Buy Bottles You Love

By Elena Rostova

• Oct 8, 2026 • 6 min read

How to Start a Wine Collection, According to the Experts: Invest in Bordeaux, Burgundy, Champagne and Other Famous Names; Understand the Meaning of ‘Collectible’ – and Buy Bottles You Love

Direct Answer • Key Takeaway

Style Spoke to Four of the World’s Top Wine Critics, All Also Collectors, to Get Their Expert Takes on Starting Your Own Fine Wine Cellar. Here Are Some of the Key Points to Bear in Mind.

Elena Rostova

Lead Health, Wellness & Medical Journalist

Elena Rostova holds a Master's degree in Public Health Journalism. She covers groundbreaking medical research, holistic wellness trends, mental health awareness, and nutritional science.

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