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Barbara Drew, Master of Wine at Brokers Berry Bros. & Rudd, Says It’s Easy to See Why Celebrities Might Want to Get Involved, Even Without the Prestige Still Attached to Wine, or the Potential for Profit. “The Fact Is That the Wine World Is Fascinating, and Great Fun to Delve Into, So It’s No Surprise at All That Celebrities Are Everywhere in the World of Wine, ” She Says.

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“I Think It Can Encourage Drinkers to Explore Different Wines, Encourage Non-Wine Drinkers to Try Wine, and Make Wine That Much More Relatable – Especially If the Wine Suits Each Celebrity’s Own Fan Base, ” He Argues. “That’s Why It Makes Sense For, Say, Leonardo Dicaprio to Be Involved with a Biodynamic Wine, and for Kylie Minogue to Have an Alcohol-Free Sparkling Wine. ” Last Year Dicaprio Invested in Champagne Telmont, While Kylie Minogue Wines Was Founded in 2020. Likewise, Cameron Diaz Has Co-Built Avaline, a Multimillion Dollar “Clean” Wine Business, Tapping the Crossover Between Luxury and Wellness with Its Claim to Be Completely Organic and Additive-Free.

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Reach Matters – as Schaafsma Notes, Major Celebrities Have a Social Media Punch Way Beyond That of Most Wine Brands – Because Part of His Interest in Working with Celebrities Is to Better Explain Wines Too. “The Wine World Has Long Played to the Interests of Makers, Not Consumers, ” He Says. “Most People Have Not Gone to a Winery, Never Met a Winemaker. They Just Wander Down the Aisles Hoping They Don’t Pick a Bad Wine. ” Celebrity Cuts Through the Chatter in the Way a New Wine Brand Cannot. “Yes, the Consumer Might Buy a Bottle of Wine the First Time Because of the Celebrity Name on the Label, ” He Stresses. “But They Won’t Buy It a Second Time If It’s Not Any Good. ”

Is Celebrity Wine Any Good? from Leonardo Dicaprio’s Champagne Telmont to Jay-Z’s Armand De Brignac, a-Listers Everywhere Are Bringing Their Bottles to the Table – Here’s the Experts’ Verdict

By Maya Lin-Takahashi

• Oct 8, 2026 • 5 min read

Is Celebrity Wine Any Good? from Leonardo Dicaprio’s Champagne Telmont to Jay-Z’s Armand De Brignac, a-Listers Everywhere Are Bringing Their Bottles to the Table – Here’s the Experts’ Verdict

Direct Answer • Key Takeaway

“I Think People Know It’s Not Idris out There Picking the Grapes and Pressing the Wine. All the Same He’s Very Conscious That If He Puts His Name to Something, He Doesn’t Want It to Be Considered Some Kind of Joke, or Just Be Another Lifestyle Venture. ”

Maya Lin-Takahashi

Consumer Tech & Gadget Reviewer

Maya is a hardware enthusiast who tests and reviews smart home devices, smartphones, wearables, and audio gear. She focuses on practical consumer value and build quality.

Tags: celebrity wine any good leonardo dicaprios champagne telmont jay zs armand de brignac listers