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This New, Expanding Consumer Market Prioritises the Trendy over the Timeless, Meaning That a Brand’s Uniqueness Is Often More Marketable Than Its Craftsmanship or Heritage.

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For Certain Brands, a Complete Departure from the Classic Might Be Understandably Daunting. That’s Why Some Designers Might Lean on Their Signature Products or Techniques but Approach Them from a New Angle, Such as Louis Vuitton Releasing a Handbag Featuring Its Iconic Monogram Print – but in the Shape of an Aeroplane.

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Other Brands Such as Maison Margiela Play up the Proportions and Silhouettes of Garments. in the Piece Below, the Addition of a Red Patchwork Felt Sleeve – Which Also Wraps Around the Neck – Adds a Pop of Colour to the Trench Coat Underneath.

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Is ‘Weird’ the Future of Fashion? Kylie Jenner’s ‘Birkinstocks’ and That Barilla Pasta Box Bag Went Viral – and Luxury Brands Are Ditching Tradition for Kitsch to Appeal to Gen Z

By Chloe Bennett

• Oct 8, 2026 • 4 min read

Is ‘Weird’ the Future of Fashion? Kylie Jenner’s ‘Birkinstocks’ and That Barilla Pasta Box Bag Went Viral – and Luxury Brands Are Ditching Tradition for Kitsch to Appeal to Gen Z

Direct Answer • Key Takeaway

Most of the Time, Luxury Fashion Houses Might Call to Mind Elegant, Sophisticated Garments. but Lately, Many Notable Brands Have Been Breaking Away from What Might Be Considered More Traditional, by Adding Kitschy – and Sometimes Even Just Plain Weird – Elements into the Mix.

Chloe Bennett

Culture, Media & Entertainment Columnist

Chloe Bennett explores the intersection of pop culture, streaming entertainment, digital trends, and contemporary lifestyle. Her weekly commentary reaches thousands of culture enthusiasts.

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