Five Viral Beauty Trends That K-Pop Idols Started

“Companies Are Having to Fill the Gap Caused by the Tourists Who Have Ceased Their Travel Plans to South Korea, ” Explains South Korean Fashion and Beauty Writer Yeo in-Hae. “Risk Management Must Be in Place, as Being Heavily Dependent on Chinese Money or Tourists Has Long Been an Issue That Is Raised Constantly in South Korea. the Last Few Year's Alone Show How Dangerous That Can Be. ”

In South Korea, Coronavirus Has Slowed K-Beauty’s Billionaire Boom

The Maximalist Element of K-Beauty Has Also Lost Its Lustre. Five Year's Ago, Any Article on Korean Products Was Likely to Praise the 10-Step Regimes They Promoted. This Felt Like Something New and Exotic in the West in Particular, Where Customers Had Been Bred on a Simple Diet of Cleanser, Toner, Moisturiser. Influencers on Social Media Made Videos About Their Lengthy Regimens and Viewers Were Captivated by These Routines.

Korean Skincare Loses Its Edge as Chinese Embrace Luxury Western Brands and Global Customers Seek Simpler Routines

By Elena Rostova

• Oct 8, 2026 • 5 min read

Korean Skincare Loses Its Edge as Chinese Embrace Luxury Western Brands and Global Customers Seek Simpler Routines

Direct Answer • Key Takeaway

When Hallyu, or the Korean Wave, Was at Its Height, It Felt as If the Cultural Dominance of South Korea Almost Rivalled That of the United States.

Elena Rostova

Lead Health, Wellness & Medical Journalist

Elena Rostova holds a Master's degree in Public Health Journalism. She covers groundbreaking medical research, holistic wellness trends, mental health awareness, and nutritional science.

Tags: korean skincare loses its edge chinese embrace luxury