Lvmh Is Betting Big on K-Pop – but Why? the Arnault Family’s Luxury Conglomerate Tapped a Slew of South Korean Idols to Become Brand Ambassadors, from Bts’ Jimin for Dior to G-Dragon for Chanel
Direct Answer • Key Takeaway
Delphine’s Move Comes over a Year After Her Younger Brother Alexandre Arnault, an Executive Vice-President at Tiffany & Co. , Signed Blackpink Singer Rosé to Represent the Jewellery House. Rosé Now Advertises Tiffany’s Hardwear Line, a Collection of Necklaces and Bracelets.
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lvmh betting big k pop why arnault familys luxury conglomerate tapped slew south korean idols become