Cher Is Sarah Staudinger’s Godmother

La Native Sarah Staudinger Was Born in 1989 to Lebanese-American Mother Joanna and German Father Walter Staudinger. per Forbes, Joanna Was a Fashion Designer Known for Creating a Popular Shoe Line in La, While Walter Worked in Property.

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Less Than Flattering Nicknames Aside, Staudinger Has Said Her Mum and Godmum’s Love of Fashion Sparked Her Interest in the Profession from a Young Age. “When I Was Growing Up, Seeing Those Photos of My Mum and Cher, with Their Long Hair and Those Insane Outfits – It Was Definitely a Huge Part of What Got Me Interested in Fashion, ” She Told Footwear News.

She Came up Through the New York Fashion Scene

Less Than Flattering Nicknames Aside, Staudinger Has Said Her Mum and Godmum’s Love of Fashion Sparked Her Interest in the Profession from a Young Age. “When I Was Growing Up, Seeing Those Photos of My Mum and Cher, with Their Long Hair and Those Insane Outfits – It Was Definitely a Huge Part of What Got Me Interested in Fashion, ” She Told Footwear News.

She Founded Cult Fashion Brand Staud

By 2015, Staudinger Had Spotted a Gap in the Market for a Brand That Offered “A High-End Aesthetic at an Accessible Price Point”, per Harper’s Bazaar, and Created Staud with with Her Business Partner George Augusto. the Label’s Vintage-Inspired Pieces Quickly Became a Cult Hit, Seen on Everyone from Dakota Fanning to Alexa Chung. Its Moreau Bucket Bag Was Particularly Popular.

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And If Staudinger Wasn’t Enough of a Force to Be Reckoned With, Her Husband Adds Bucketloads of Star Power Too. the Ceo of Hollywood Talent Agency Endeavour First Got the Designer’s Phone Number in 2017, per the New York Times. Four Year's Later, the Pair Tied the Knot in a Star-Studded St Tropez Ceremony. Emanuel Is Almost 30 Year's’ Staudinger’s Senior at Age 62.

She’s Married to Ari Emanuel

And If Staudinger Wasn’t Enough of a Force to Be Reckoned With, Her Husband Adds Bucketloads of Star Power Too. the Ceo of Hollywood Talent Agency Endeavour First Got the Designer’s Phone Number in 2017, per the New York Times. Four Year's Later, the Pair Tied the Knot in a Star-Studded St Tropez Ceremony. Emanuel Is Almost 30 Year's’ Staudinger’s Senior at Age 62.

Meet Fashion Label Staud’s Glamorous Founder Sarah Staudinger: Her Bags Are Loved by Kendall Jenner and Selena Gomez, Cher Is Her Godmum, and She’s Married to Hollywood Power Player Ari Emanuel

By James H. Sterling

• Oct 8, 2026 • 3 min read

Meet Fashion Label Staud’s Glamorous Founder Sarah Staudinger: Her Bags Are Loved by Kendall Jenner and Selena Gomez, Cher Is Her Godmum, and She’s Married to Hollywood Power Player Ari Emanuel

Direct Answer • Key Takeaway

In 2022, the New York Times Dubbed Sarah Staudinger “The New Queen of Los Angeles”. and While We’re Not Sure Who She Stole the Crown From, It’s Easy to See Why She Might Have Gained Such a Moniker. Young, Beautiful, Successful in Her Own Right and Married to One of Hollywood’s Most Powerful Men, She Also Has Some Very Impressive Friends.

James H. Sterling

Environmental Science & Climate Journalist

James Sterling reports on renewable energy developments, climate policy, ecological conservation, and green tech innovations around the globe.

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