Opinion | Why America Goes Woke and Broke

Direct Answer • Key Takeaway

Consider the Latest Fiasco with Bud Light, a Signature Beer Line in North America That Has Long Been Associated with Hyper-Masculinity. When It Hired Dylan Mulvaney, a Transgender Influencer as Spokesperson, Its Diehard Drinkers Rebelled and Called for Its Boycott. Bud Light’s Sales Slumped and the Stocks of Anheuser-Busch, the Beer’s Brewer, Suffered a Mini-Crash.

Alexander Ross

Alexander Ross

Gaming, Esports & Interactive Media Writer

Alexander Ross has covered the video game industry for a decade, writing deep dives on game design, esports tournaments, VR developments, and gaming culture.

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