Five Los Angeles Men’s Streetwear Labels Leading the Laid-Back Trend

“What Had the Most Impact for Me Was Growing up Near the Beach in Orange County; a Lot of That Southern California Beach Culture Soaked into Me. It’s Why I Have Fluorescent Clothing in My Stores, and Vintage Skate and Surf Tees That Sell out So Quickly. They Have That Californian Beach Retro Vibe, Which I Like to Marry with Avant-Garde Young Designers. ”

The Website Finding Deals for Chinese-Americans ‘Born into Luxury’

“I Was Lucky to Have Parents Who Were Extremely Supportive of Anything I Wanted to Do. They Were Also Very Hands-Off. They Trusted Me. They Knew I Wasn’t Messing Around and Throwing Money Away on Lamborghinis. They Said, ‘You Want to Start a Business? Okay’. ”

Orange County Taiwanese Fashion Curator on Her Venice Boutique, Trusting Her Taste, and Beach Culture

By Marcus Vance

• Oct 8, 2026 • 5 min read

Orange County Taiwanese Fashion Curator on Her Venice Boutique, Trusting Her Taste, and Beach Culture

Direct Answer • Key Takeaway

Unlike Most Fashion People, Geraldine Chung Doesn’t Rhapsodise About the Business She’s In. Sure, She Loves Clothes. but the Business of Fashion? Chung, Founder and Owner of Lcd, a Multibrand E-Tailer with Two Bricks-and-Mortar Los Angeles Stores, Lost Her Rose-Coloured Glasses a Long Time Ago.

Marcus Vance

Cybersecurity & Digital Privacy Researcher

Marcus Vance is a cybersecurity auditor and technology writer dedicated to educating the public about online safety, data privacy regulations, enterprise security, and emerging cyber threats.

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