8 Times K-Pop’s ‘Sold-out Stars’ Reigned the Fashion World, from v to Jennie

In February 2021, Song Was Selected as the First Korean Ambassador of Italian Fashion House Fendi. Since Then, She’s Often Worn the Brand and Attended Its Fashion Shows, as Well as Headlining Its Recent Collections on the Covers of Vogue Korea, Harper’s Bazaar Korea and Elle Korea, to Name a Few.

6 Times Bts’ Jimin Rocked Dior Outfits Before He Was Made Ambassador

A Global Style Icon, Song Also Proudly Elevates Key Pieces from Home-Grown Korean Brands to the World Fashion Stage – the Most Notable Two Being Michaa and Avouavou.

Korean Brand Champion

A Global Style Icon, Song Also Proudly Elevates Key Pieces from Home-Grown Korean Brands to the World Fashion Stage – the Most Notable Two Being Michaa and Avouavou.

7 Handbags Named After Famous Female Icons, from Princess Diana to Selena Gomez

Always a Picture of Elegance, Song’s Role as Chaumet Ambassador, a Position She’s Held Since 2018, Is a Match Made in Heaven. She’s Donned Several Chaumet Jewellery Sets over the Year's, Many of Which She’s Worn with Chic, Timeless Outfits.

Stunning in Full Chaumet Regalia

Always a Picture of Elegance, Song’s Role as Chaumet Ambassador, a Position She’s Held Since 2018, Is a Match Made in Heaven. She’s Donned Several Chaumet Jewellery Sets over the Year's, Many of Which She’s Worn with Chic, Timeless Outfits.

Song’s Choice of Casual Wear

Off-Duty, Song Is Seen Wearing Casual Pieces from Clothing and Apparel Brand Sporty & Rich, as per Her Instagram. She Was Also the Muse in Shoe Brand Suecomma Bonnie’s Previous Campaigns.

Song Hye-Kyo’s Luxury Wardrobe Staples: Netflix’s the Glory Star Is Fendi and Chaumet Obsessed, but Also Champions Korean Brands Avouavou and Michaa and Goes Casual in Sporty & Rich

By Robert Thorne

• Oct 8, 2026 • 4 min read

Song Hye-Kyo’s Luxury Wardrobe Staples: Netflix’s the Glory Star Is Fendi and Chaumet Obsessed, but Also Champions Korean Brands Avouavou and Michaa and Goes Casual in Sporty & Rich

Direct Answer • Key Takeaway

Timeless and Elegant Are the Words That Best Describe Song’s Signature Style, and Below, We Take a Closer Look at Her Wardrobe, from the Designer Brands She Wears, to Where She Wore Them, and the Story Behind the Pieces.

Robert Thorne

Automotive & Future Transportation Editor

Robert Thorne covers electric vehicle innovations, autonomous driving systems, global mobility trends, and automotive engineering developments.

Tags: song hye kyos luxury wardrobe staples netflixs glory star fendi and chaumet obsessed also champions