More Fun Than Function: Fashion Watches Are Having a Moment

Today, a Growing Number of Luxury Names, from Rowing Blazers to Armani, Want to Dip Their Toes into More Sophisticated Horology, Which Begs the Big Question …

Why Are Luxury Brands So Interested in Watches?

Kim Parker, a Luxury Journalist and Editor, Argues That, “Like the World of Couture, There Is a Lot of Precision and Prestige Associated with the World of High Horology. It Is an Area That Allows Luxury Makers to Define and Showcase the Apex of Their Creativity and Craftsmanship, Bringing Together So Many Different Artisanal Disciplines, Like Jewel Setting, Marquetry and Enamelling, ” She Says. “To Operate in This Sphere Says a Lot About a Maison’s Dedication to Elite Craftsmanship, as Well as Its Ambitions for Operating in an Increasingly Competitive Industry. ”

Which Were the First Luxury Brands to Manufacture Watches?

We Can Find Some Instruction in Going Back to the History Books and Looking at Earlier Examples of Brands That Have Successfully Made the Leap. Heritage Jewellery Maison Van Cleef & Arpels Was One of the Earliest Luxury Jewellers to Successfully Make the Jump.

How Pocket Watches Got Cool Again – from Peaky Blinders to ‘Watchtok’

“Chanel Is Very Committed to High Watchmaking, Investing a Lot in the Craftsmanship and Innovation of Their Timepieces, ” Says Parker. “For Example, They Bought a Stake in F. P. Journe Back in 2018, Which Owns Incredible Workshops Such as the Cadraniers De Genève, Who Are Experts in High-End Dials. ”

Why Do Gen Z Love Fashion and Watch Collabs So Much?

“The Incredible Power of Newer and Younger Luxury Clientele, Many of Whom Have Different Expectations and Brand Loyalties to Those Traditionally Seen as Luxury Watchmakers, Is Something That Cannot Be Denied, ” Says Parker, Alluding to Old-Fashioned “Connoisseurs” Who Would Overlook Such Offerings in Favour of Traditional Swiss Brands.

Androgyny and the Timepiece: the Male Celebrities Wearing Women’s Watches

“The Advent of Social Media, Too, Has Allowed Niche Brands and Fashion Brands Alike to Communicate Their Luxury Watchmaking Skills Directly to a Global Audience – Including Innovations and Recognition at High-Profile Events Such as Watches and Wonders or Among the Gphg [Fondation Du Grand Prix D’horlogerie De Genève] Prizes.

Which Luxury Brands Tried Watchmaking First … and Got It Right? Chanel’s Première Paved the Way for Louis Vuitton’s Signature Tambour – but Gucci Already Did Timepieces Back in the 70S

By David Miller

• Oct 8, 2026 • 4 min read

Which Luxury Brands Tried Watchmaking First … and Got It Right? Chanel’s Première Paved the Way for Louis Vuitton’s Signature Tambour – but Gucci Already Did Timepieces Back in the 70S

Direct Answer • Key Takeaway

Fellow Lvmh Titan Bulgari Was Ahead of This Curve, with the 2014 Release of the Octo Finissimo, a Statement of in-House Savoir Faire in Dial, Case, Movement and Bracelet Making, in Notable Contrast to Its Jewellery-Inspired Watches Like the Serpenti and Allegra.

David Miller

Executive Financial & Market Analyst

David Miller brings 15 years of experience in global economics, personal finance strategy, and market dynamics. He specializes in turning complex economic trends into actionable insights for everyday readers.

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