She Started Her Influencer Journey While at University

Zhao Moved to Singapore from China as a Teenager, Back in 2008. After Finishing Schooling, She Enrolled at the National University of Singapore to Pursue a Degree in Communications. This Was When She Began Posting on Instagram as Well. Her Content Mainly Consisted of Fashion and Fitness Related Posts and She Only Had Around 800 Followers at First. She Claims That She “Got Lucky” When People Started Liking Her Photos.

Brooklyn Beckham and Nicola Peltz’s Glitzy Wedding of the Year

As One of the 10 Top Influencers in the Country, Zhao Has Worked with Asian Brands Such as Zalora and Acmé De La Vie. She Shows off Her Wardrobe on an Almost-Daily Basis, and We Swear We’ve Never Seen Her Wear the Same Outfit Twice.

Year of the Tiger 2022: How to Avoid Bad Luck This Lunar New Year

Despite Having Such a Large Social Media Following, Zhao Has Said She Doesn’t Enjoy Posting for Profit as Much as People Think. on Instagram She Has to Rely on Product Placements and Paid Advertisements to Make Money. This Isn’t the Type of Content She Likes to Post – and It Can Annoy Her Followers as Well.

She Felt That Online Creators Were Being Treated Unfairly

Despite Having Such a Large Social Media Following, Zhao Has Said She Doesn’t Enjoy Posting for Profit as Much as People Think. on Instagram She Has to Rely on Product Placements and Paid Advertisements to Make Money. This Isn’t the Type of Content She Likes to Post – and It Can Annoy Her Followers as Well.

Then, Her Nft Collection Raked in over Us$5 Million

This January, Zhao Released Her First Nft Collection Called Irenedao. the Collection Features Pictures of Herself Along with Phrases and Quotes Which Are Popular in the Cryptocurrency Community Such as “Focus on the Tech Ser” and “Have Fun Staying Poor”.

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In Its First Major Action, Irenedao Released Its Own Constitution. the Constitution Revealed That Irene Hadn’t Planned on Keeping Any of the Revenue Generated from Her Collection. She Had Merely Intended for This Launch to Be a Proof of Concept – a New Way Through Which Creators Could Get Paid.

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Since Releasing Her Nft Collection, Zhao Has Been Working Full-Time on Her Own Decentralised Social Media Platform. Titled So-Col (Or Social Collectibles), She Aims to Empower Other Creators to Follow in Her Footsteps.

She’s Building Her Own Social Media Platform

Since Releasing Her Nft Collection, Zhao Has Been Working Full-Time on Her Own Decentralised Social Media Platform. Titled So-Col (Or Social Collectibles), She Aims to Empower Other Creators to Follow in Her Footsteps.

Who Is Irene Zhao, the Singapore Instagram Influencer Who Made over Us$5 Million Selling Her Photos as Nfts – and Caught Logan Paul’s Attention in the Process?

By Chloe Bennett

• Oct 8, 2026 • 4 min read

Who Is Irene Zhao, the Singapore Instagram Influencer Who Made over Us$5 Million Selling Her Photos as Nfts – and Caught Logan Paul’s Attention in the Process?

Direct Answer • Key Takeaway

Zhao’s Journey into the World of Blockchain Has Been Nothing Short of Remarkable. in a Space Which Hasn’t Been Short of Controversy – Influencers Have Often Baited Their Followers into Pump-and-Dump Schemes, Boosting the Price of a Stock Through Fake Recommendations – Her Nft Collection Has Actually Been Delivering on Its Promises.

Chloe Bennett

Culture, Media & Entertainment Columnist

Chloe Bennett explores the intersection of pop culture, streaming entertainment, digital trends, and contemporary lifestyle. Her weekly commentary reaches thousands of culture enthusiasts.

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