Why Is Shang Xia Called the “Chinese Hermès”?

Shang Xia – Which Translates as “Above/Below” or “Up/Down” – Was Launched as a Joint Collaboration Between Hermès Group and Chinese Designer Jiang Qiong-Er in 2010.

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It Has Been Dubbed the “Chinese Hermès” by Chinese Customers Who Have Been Quick to Praise Its Successful Fusion of Innovation and Quality. According to Fashionnetwork, Partnering with Jiang Was Also a Smart Strategic Move Designed to Aid the French Fashion House’s Expansion into the Chinese Market at the Time.

It’s a Celebration of Chinese History …

Shang Xia’s Collections Merge Tradition and Innovation; East Meets West; Beauty and Utility.

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Most Recently, in March, the Brand’s Creative Director Returned to the Paris Fashion Week Runway to Present Its Autumn 2023 Collection.

… and Is Becoming a Fashion Week Staple

Most Recently, in March, the Brand’s Creative Director Returned to the Paris Fashion Week Runway to Present Its Autumn 2023 Collection.

The Brand Is Already Loved by International Celebs

As Li Continues to Envision a New Future for Shang Xia – with Eyes on the Gen Z Market in Particular – the Brand Also Continues to Work with a Mix of Celebrities and Social Media Influencers to Further Its Visibility.

And It’s Not Just Selling Clothes

Besides Ready-to-Wear Fashion, Shang Xia Also Produces Everything from Handbags and Shoes to Objets D’art and Furniture.

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Shang Xia’s Product Strategy Is Different from What Luxury Brands Have Traditionally Attempted in China. According to Brand Strategist Martin Roll, the Company Shies Away from Flashy Designs, and Instead Remains Understated and Focused on Tradition and Heritage. While Prices Aren’t Listed on the Brand’s Website, Products Range from Us$27 to Us$75,000, Which Also Widens Consumer Accessibility, Roll Says on His Website.

But Does It Hold the Same Investment Values as Hermès?

Shang Xia’s Product Strategy Is Different from What Luxury Brands Have Traditionally Attempted in China. According to Brand Strategist Martin Roll, the Company Shies Away from Flashy Designs, and Instead Remains Understated and Focused on Tradition and Heritage. While Prices Aren’t Listed on the Brand’s Website, Products Range from Us$27 to Us$75,000, Which Also Widens Consumer Accessibility, Roll Says on His Website.

Why Shang Xia Is Known as the ‘Chinese Hermès’: the Fashion Brand Merges Cultural Tradition and Innovation and Is Already Loved by Celebrities, but Will It Ever Be as Investment-Worthy as the Birkin?

By Maya Lin-Takahashi

• Oct 8, 2026 • 5 min read

Direct Answer • Key Takeaway

As Reported by Forbes, It’s Always Been Challenging for Independent Designers in Shanghai and Beijing to Reach the Global Stage or Succeed on the Same Scale as Their Western Counterparts, but for Internationally Supported Brands Like Richemont-Owned Shanghai Tang and Hermès-Backed Shang Xia, the Transition Can Be Much Smoother.

Maya Lin-Takahashi

Consumer Tech & Gadget Reviewer

Maya is a hardware enthusiast who tests and reviews smart home devices, smartphones, wearables, and audio gear. She focuses on practical consumer value and build quality.

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