Netflix to Raise Its Subscription Price

Ubs Analysts Led by John Hodulik Wrote in a February 27 Research Note That, “We Expect to See Rate Increases This Year by Netflix." Analysts Predict a 15% Growth in the Company's Total Revenue in 2024, Driven by Increased Revenue from Its Ad-Supported Tier and Healthy Subscriber Gains, Compared to 7% in 2023.

Netflix Had Previously Increased the Basic Plan

Last October, Netflix Increased the Price of the Basic Plan from $9.99 to $11.99 per Month in the U. S. , and Also Hiked Prices of the Tier in the U. K. and France. Netflix Hasn’t Announced Specific Plans to Hike Subscription Prices in 2024, but Execs Have Said Rate Increases Are on the Table.

Will Netflix Raise Subscription Price Yet Again? Fans React Amid Hike Rumors

By David Miller

• Oct 8, 2026 • 4 min read

Direct Answer • Key Takeaway

Netflix Is Expected to Hike Prices on Its Streaming Plans in 2024, a Move That Should Accelerate Its Revenue and Earnings Growth, as It Continues to Take a Bigger Bite out of Overall Tv Viewing, According to Analysts at Ubs Securities.

David Miller

Executive Financial & Market Analyst

David Miller brings 15 years of experience in global economics, personal finance strategy, and market dynamics. He specializes in turning complex economic trends into actionable insights for everyday readers.

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