Too Good to Drink? How Rare Whisky Became the Tipple to Trade

Valued at Us$373 Billion as of October 2021, Kweichow Moutai Has Retained Its Position as the World’s Most Valuable Spirit Brand. the Second Most Valuable Brand, Wuliangye, Also Chinese and Also a Maker of Baijiu, Stands at Us$144 Billion.

Yay or Nay: Are Celebrity Brands Actually Good for the Tequila Industry?

Noël Believes There Is Still Room for the Industry’s Giants to Grow: “Famous and High-Quality Enterprises Represented by Kweichow Moutai, Wuliangye and Luzhou Laojiao Have Gained a Firm Foothold in the Industry Based on Their Respective Comparative Advantages, Actively Deploying and Seizing Mid-to-High-End – Especially High-End – Markets. by 2029, China’s High-End Liquor Industry Is Expected to Be a 160 Billion Yuan [Us$25 Billion] Market. the Demand for High-End Baijiu Such as Mao-Tai Is Higher Than the Supply, Which Explains Why There Is Still Room for Price Increases. ”

Does a Whisky’s Age Really Matter? How Barrel-Ageing Became Scotch Standard

Jim Boyce, Founder of World Baijiu Day and Owner of Several Wine and Spirits Blogs, Notices a Growing Shift for Brands to Target the Young.

Hong Kong’s Best New Bars of December, Reviewed – from Qcg to Wood Ear

“There Has Been a Lot of Interest in the Baijiu-Style Whisky. I Think Many Were Surprised That We Had Been Thinking About Baijiu That Long Ago as Most Local Spirits Producers and Consumers Are Not Familiar with the Category, ” Says Amy Preske, the Distillery’s Public Relations Manager.

Will the World Drink More Baijiu in 2022? Beyond Kweichow Mao-Tai and Wuliangye, How Chinese Liquor Brands Are Targeting Millennials, Gen Z and the Western Market

By James H. Sterling

• Oct 8, 2026 • 6 min read

Will the World Drink More Baijiu in 2022? Beyond Kweichow Mao-Tai and Wuliangye, How Chinese Liquor Brands Are Targeting Millennials, Gen Z and the Western Market

Direct Answer • Key Takeaway

Several Home Lockdowns Due to Covid-19 Last Year Didn’t Cause China’s Growth to Falter, with Gdp up and Growth Accelerating, the Baijiu Industry Included. Although Sales Were Impacted in the First Half of 2020, the Spirit’s Revenue from the Local Market Still Increased by Around Hk$27 Billion (Us$3.5 Billion) Compared to 2019.

James H. Sterling

Environmental Science & Climate Journalist

James Sterling reports on renewable energy developments, climate policy, ecological conservation, and green tech innovations around the globe.

Tags: will world drink more baijiu 2022 beyond kweichow mao