Brooklyn Beckham and Nicola Peltz’s Glitzy Wedding of the Year

In Case You’re Wondering What Type of Skiing Gu’s Involved In, It’s the Cool Type – Aka Freestyle – Which Involves Pulling off Jumps, Tricks and Various Other Forms of Aerial Acrobatics, Rather Than the More Traditional, Timed Downhill Races.

Jealously, Isolation, Escape: Behind Princess Charlene’s Fairy Tale Monaco Life

Gu Also Made Victoria’s Secret’s 2O21 List of Empowering Women, and Has Relationships with Us Beauty Giant Estée Lauder and Quintessentially American Carmaker Cadillac. Meanwhile in China, Her Commercial Partners Have Included Online Mall Jd. Com, Sportswear Company Anta, Dairy Giant Yili and Coffee Chain Luckin Coffee.

Meet Princess Fadzilah of Brunei – Whose 10-Day Wedding Just Kicked Off

Her Popularity Is Part of a Broader Trend from Luxury Brands to Begin to Move Away from Traditional Showbiz Celebrities, and Towards People Achieving Success in Other Areas – Especially in Sports.

Inside André Leon Talley’s Luxury Life, Celebrity Friendships – and Legacy

Nor Has Her Advocacy – of Causes Ranging from Women’s Rights to Racial Equality – Hurt Her Attractiveness to Prospective Sponsors. What’s More, If Gu Wins a Gold Medal in Beijing, Sports-Marketing Analyst Dorfman Predicts It Could Be Worth Us$10 Million in New Sponsorship Deals. Not Bad for an 18-Year-Old!

Winter Olympics Ski Champion Eileen Gu Is the Hottest Name in Luxury: with Brand Deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the Freestyle Teen Touches Gen Z in China and the Us Alike

By Sarah Jenkins

• Oct 8, 2026 • 4 min read

Direct Answer • Key Takeaway

Eileen Feng Gu (Also Known as Gu Ailing), Was Born in the Us, but After Meeting President Xi Jinping at a Winter Olympics Preparation Event Back in 2019, Dressed in the Chinese Team Uniform, She Has Officially Switched to Representing China – Her Mother’s Homeland – in Her Favourite Sport. and She Fulfilled China’s Hopes in the Beijing 2022 Winter Olympics by Bringing Home Her First Gold Medal in the Freeski Big Air Competition.

Sarah Jenkins

Senior Technology Editor & AI Specialist

Sarah Jenkins is a veteran tech journalist with over 12 years of experience covering artificial intelligence, mobile innovations, and digital ethics. Her insights have appeared in leading technology publications worldwide.

Tags: winter olympics ski star eileen gu hottest name luxury